Be Your Own Hero
The Situation
“Alert Valley Metro” is a safety app were people on the Light Rail could discreetly report and get service updates. The campaign was softly launched when released but needed a refresh to a new campaign that would resonate more with college students and women.
The Solution
I worked closely with Valley Metro to create a direction that is more focused on the liberating feeling of having the app and being prepared. The new campaign is focused on messaging and illustration to get the point across and creating a more empowering atmosphere.
Brand Strategy
Brand Identity
Brand Messaging
Marketing & Advertising
Print and Digital Design
Social Media
Web Banners
Go Beyond the Page
Community Focused
Monochrome Love
Phone Size Handout
Print isn’t dead, and neither is creativity. Valley Metro needed to create a handout to give to students and we created a phone size handout that is easy to carry and grabs students attention.
Sticker Pack
Same as the phone size handout, we wanted to create materials that we could handout but could be used in people’s daily lives like the app. We created a branded sticker pack to create community and people could identify with.
Get in touch.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.