Innovation Meets Accessibility
The Situation
Valley Metro needed an identity to celebrate an extra station along the rail. 50th Street Station was a long time project between Valley Metro and The City of Phoenix that was supported by Transportation T2050, a plan to advance Phoenix's transportation future. The station was also made with accessibility in mind with Ability 360 being more easy to reach for people with disabilities.
The Solution
I worked closely with Valley Metro to create a direction that is focused on celebration on the innovation brought thanks to all of the organizations coming together.
Brand Strategy
Brand Identity
Brand Messaging
Marketing & Advertising
Print and Digital Design
Social Media
Web Banners
Composition
The composition is influenced from the “50” of the logo, with all three parts being adaptable and be more fluid. The orange and line art helps the identity associate with Transportation T2050 performing as more of an extension.
Event Photos
Get in touch.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.