Bright, Compassionate, and Relentless

The Situation

The American Cancer Society has a “Mother Runners” program to support Mothers and others affected by someone who is going through cancer. This is a way for Mom’s to meet others going through the similar issues and support each-other. They were looking to establish a solid brand identity that helps promote the program.

The Solution

I set out to create an identity that focuses on the bright, compassionate, and relentless nature that is reflected in the mother brand as well as this program. We emphasized the compassionate nature of the brand creating a warm and inviting brand identity.