Designed with Curves in Mind

The Situation

Fit for Me is a brand that lives in the Fruit of Loom family for plus sized women. The brand has a strong visual style and and messaging. The company was looking for someone to handle the social media and give it personality.

The Solution

The brand focused on a monochromatic look for their photography so I stayed close to that color scheme to match it best, mixing it up every once in a while. The motion already introduced in their social media is a stop motion look, so I integrated a cut out look to give it more of a cozy homemade feel.