Fresh and Bold Flavors

The Situation

Burt’s Bees has always been about being as naturalistic as possible which is what brings most of the appeal to the chapstick. With the new flavored chapsticks coming to store shelves, this seemed like the perfect time to create a new branch of identity, while still staying true to the old, would help with the appeal of the new flavors.

The Solution

I created print and digital media that focuses on the vibrancy of the flavors they are introducing, such as pomegranate and mango. The photography focuses on the abundance of flavor and hydration that comes from the fruits and create a stronger connection between the fruit and chapstick.